In 2007, PEZ merged with the traditional Viennese sweet brand Egger. Besides Austrian classics, like sports gum, Hustinetten or marsh mellow, Egger also produces a wide range of additional cough drops and bio-candies. Thanks to this new expertise, PEZ strongly developed its production know-how, especially as far as the fruit gum market is concerned.
In August 2011, PEZ increases its product range by another product: PEZ soft. Both candies and dispensers differ significantly from the known products. This product range includes soft fruit gums instead of the usual candies. Instead of the known PEZ dispensers, there are so-called "action dispensers" with which the fruit gum can be catapulted.